It’s exciting, isn’t it? A new year, a with new opportunities and new possibilities. And if you want to make the most of it, you need to take action. Now. Don’t delay. Don’t procrastinate. And don’t work harder than last year – work smarter. You’ve probably noticed that the best people in the business aren’t […]
Don’t believe me? There’s a lot of research that shows that we make decisions emotionally. Not just buying decisions, but any decision. And you know what people are like when they’re looking at property. Their decision is intensely personal. After all, they aren’t just purchasing a piece of property, but a home where they can […]
How do you get ahead of the competition? You constantly have to attract new clients so that your business doesn’t stagnate. It’s not enough to sit back and wait for clients to roll in; you need to be proactive. So how do you do that without working yourself into a lather? By working smarter, not […]
Can people find you online? More importantly, do you look professional? It’s crucial that you have an online presence. And not just a presence, a professional website. (Click to Tweet) This isn’t about keeping up with the Joneses, 38% of people will stop engaging with a website if the content or layout is unattractive. (Source: Adobe) […]
Sounds like a clickbait headline, doesn’t it? You know the kind—those pyramid marketing schemes that claim you can amass fortunes overnight from a single website. That’s magical thinking—and probably a scam. But for real estate agents like you, there is a website solution that can bring in business while you sleep. No, we’re not going […]
Do you know your SEO from your PPC? Are you a regular tweeter, or more of an Instagrammer? Digital marketing is becoming more important for every business every day, but particularly for the real estate business. Why? Because it’s where clients can connect with you. People can see you and learn about you and your […]
Your expertise isn’t enough. You can be the most professional and experienced real estate agent around, but that doesn’t make you a great marketer. Marketing is a different ball game, and it’s constantly changing. I mean, a few years ago you didn’t have to contend with the internet or social media. Back then it […]
Taking on new listings is exciting. Every new property listing brings new potential. Sometimes, however, a property needs your professional help to attract buyers and encourage those offers. (Click to Tweet) Fortunately, even the drabbest properties can receive a boost of new life with the right solutions. Here’s how to make your listings’ photos look […]
A picture is worth a thousand words…but a killer listing description will effectively turn browsers into ready-to-buy-ers. However, it’s all too easy to write a boring, dull narrative that describes a property brick by brick. Potential buyers aren’t looking for a list of features that reads like a car manual. But, where do you begin? […]
Don’t you wish your clients could do a virtual walkthrough of homes so you don’t waste your time or theirs showing them homes in person that they won’t want anyway? With Matterport, you don’t have to wish anymore. You can give your clients a three-dimensional walkthrough of all your listed homes. (Click to Tweet) With […]