Sounds like a clickbait headline, doesn’t it? You know the kind—those pyramid marketing schemes that claim you can amass fortunes overnight from a single website. That’s magical thinking—and probably a scam. But for real estate agents like you, there is a website solution that can bring in business while you sleep. No, we’re not going […]
Do you know your SEO from your PPC? Are you a regular tweeter, or more of an Instagrammer? Digital marketing is becoming more important for every business every day, but particularly for the real estate business. Why? Because it’s where clients can connect with you. People can see you and learn about you and your […]
Your expertise isn’t enough. You can be the most professional and experienced real estate agent around, but that doesn’t make you a great marketer. Marketing is a different ball game, and it’s constantly changing. I mean, a few years ago you didn’t have to contend with the internet or social media. Back then it […]
Taking on new listings is exciting. Every new property listing brings new potential. Sometimes, however, a property needs your professional help to attract buyers and encourage those offers. (Click to Tweet) Fortunately, even the drabbest properties can receive a boost of new life with the right solutions. Here’s how to make your listings’ photos look […]
A picture is worth a thousand words…but a killer listing description will effectively turn browsers into ready-to-buy-ers. However, it’s all too easy to write a boring, dull narrative that describes a property brick by brick. Potential buyers aren’t looking for a list of features that reads like a car manual. But, where do you begin? […]
Don’t you wish your clients could do a virtual walkthrough of homes so you don’t waste your time or theirs showing them homes in person that they won’t want anyway? With Matterport, you don’t have to wish anymore. You can give your clients a three-dimensional walkthrough of all your listed homes. (Click to Tweet) With […]
Maybe you’ve already heard. Networking can make or break your business. As a savvy real estate agent, you already know that you get a lot of business from referrals. You make one person happy, and they tell their friends. In fact, creating an army of loyal supporters is a great way of getting free marketing. […]
How well are your listings presented? More and more prospective home buyers are doing their preliminary research online. Gone are the days when you could simply show a buyer a house in person and let it speak for itself. Because people don’t look at a house in person unless it looks impressive online. And there’s […]
There are positives and negatives to both short-term and long-term marketing schemes, but both are necessary to produce sales. While it may seem like your short-term marketing efforts are bringing in all the sales, it is really the result of both marketing types combined. Do you notice sudden sales spikes that don’t seem to last? […]
There is a wealth of information available online regarding real estate marketing. Realtors© all have different ideas of what sells and what doesn’t sell, what draws in clients and what pushes them away. In a sense, the overwhelming amount of information, tips and tricks are a great resource, but sometimes misconceptions get mixed in with the […]