Want to make buyers so captivated by your listings that they call you and practically beg you to show the home? (Click to Tweet) Then you need to invite them inside with your ads. Great ads do one of two things: They show potential customers how a product can solve their problem, and They create […]
There’s only one way to succeed in real estate. You have to be better than everyone else. You must rise above the competition, and position yourself as an expert in the field. Take on these essential qualities and your clients will see you as not just an agent, but as a valued and trusted advisor. […]
What’s the secret? There seems to be a secret to becoming a successful real estate agent, but it’s not something people talk about. You don’t just ask an agent how they built a successful real estate career and expect them to give you a step-by-step guide. That’s not how it works. It’s true that every […]
We know what you really want. You want to be seen as the professional agent you are. You also want to get top dollar for your clients, and you want your listings to sell fast. So, it’s tempting to grab your smartphone, take a few pictures of the listing, and get everything up and running […]
The house looks amazing in pictures, but in person it’s even better. It’s perfect, a modern home with those sleek stainless steel appliances, a beautiful hardwood and even the paint colours are perfect. Not only that but this house is twice as big as your last one, there’s a generously sized back yard and a […]
Emotions sell homes, not features. A listing description is abstract to a buyer who has been looking at hundreds of listings every day, day after day. A few square feet here, a nicer chandelier there, proximity to a school at house A, proximity to a lake at house B. They’re all great features, but buyers […]
I get asked almost every day by realtors and homeowners what kind of gear I’m using. Most want to know what brand of camera I have, or what lens is used to capture those large spaces in a single frame. Although there’s much more to real estate photography than just the gear, it is undeniably one […]
It’s that time of the year again! Christmas has turned our homes into magical holiday wonderlands with twinkling lights, christmas trees and the sweet smell of gingerbread. Those brave enough to take on the holiday season and the stress of moving at the same time are in for an extra challenge however. Every […]
New technology excites us, and it should excite you too! Programmers and engineers are constantly releasing new products, new software and new ways to solve yesterday’s problems. All this progress isn’t easy to keep track of however. With the thousands of releases every month it can be hard to know what is worth your time […]
Tweet, update your Facebook status, post a picture on Instagram #bestblogever then come back and finish reading this. Done? Great. If not, you have work to do, but not as much as you might think. Social networking is one of the most misunderstood tools in business and it simply doesn’t have to be that way. […]