5 Things Every Real Estate Agent Should Know About Drone Photography

March 29th, 2017

In real estate, the competition is brutal. So how do you gain an edge? You can set your listings apart from the rest with high-quality photography and video, particularly if you use the latest weapon in real estate marketing – dramatic videos shot by drones. You’ve probably see majestic shots as the camera sweeps in […]


How Pixilink Makes Real Estate Agents Stand Out

March 22nd, 2017

Think about all your treasured family photo albums. They’re prized possessions full of wonderful memories and nostalgia that you’ll keep close forever. There are probably some great photos too. Likewise, there will be some funny ones; unintentionally funny ones. The top of Aunty Lola’s head poking up at the bottom of a family portrait. Half […]


How to Sky-Rocket Your Real Estate Success with the Pixilink App

March 15th, 2017

It’s a visual world. According to the Social Science Research Network, 65% of people are visual learners. This explains the overwhelming preference for visual stimuli over audio or text. But what does this mean for real estate agents? It means that if you want your listings to sell, you need professional, well-composed photographs and floor […]


How to Make Your Listings Stand Out From the Competition

March 8th, 2017

You want your listings to stand out from the crowd, right? High-quality pictures help to attract buyers and make it easier to sell your listing quickly. (Click to Tweet) With more people searching for homes online, you need to be sure your listings look better than your competitors. Here are some things that you and […]


The Shocking Truth about Real Estate Photography

March 1st, 2017

How safe are your listings from the competition? You know the competition in the real estate industry is intense. And you know that your reputation (and survival) hangs on your ability to make a sale. You’re smart so you also know that buyers review listings online. They weed out the ones that don’t present well and […]


4 Simple Ways to Get Facebook to Boost your Real Estate Sales

February 22nd, 2017

What’s Facebook got to do with selling real estate? Well, if you’re not using social media as a business tool, you’re missing out on thousands of potential clients. The latest statistics show that Facebook is fast approaching 2 billion users worldwide. In Canada, the figure is 19 million – or more than half the population. […]


How to Get Your Listings to Virtually Sell Themselves

February 15th, 2017

How well are your listings presented? More and more prospective home buyers are doing their preliminary research online. Gone are the days when you could simply show a buyer a house in person and let it speak for itself. Because people don’t look at a house in person unless it looks impressive online. And there’s […]

drones in marketing

Drones in Real Estate: What you need to know

December 11th, 2015

The Gritty Details of Commercial UAV Photography Drones, also known as Unmanned Aerial Vehicles or UAVs, have recently entered the mainstream market in Canada and are now widely used both commercially and recreationally. Commercial drone use is heavily regulated and compliance is required in order to fly. Operating a drone means that certain rules and guidelines must […]


The Benefits of Consistent Long Term Marketing vs. Sporadic Short Term Marketing

July 27th, 2015

There are positives and negatives to both short-term and long-term marketing schemes, but both are necessary to produce sales. While it may seem like your short-term marketing efforts are bringing in all the sales, it is really the result of both marketing types combined. Do you notice sudden sales spikes that don’t seem to last? […]


How To Avoid Buyer’s Remorse When Purchasing A Home

April 20th, 2015

The house looks amazing in pictures, but in person it’s even better. It’s perfect, a modern home with those sleek stainless steel appliances, a beautiful hardwood and even the paint colours are perfect. Not only that but this house is twice as big as your last one, there’s a generously sized back yard and a […]


Adding Emotion To Your Listings

March 23rd, 2015

Our last blog post introduced our new quadcopter with an emphasis on inspiring emotions. This week we wanted to delve a little deeper into the concept of selling emotions with some samples to help guide you. People buy emotions, not products. Text heavy magazine ads of the past have been replaced with large photos of breathtaking locations […]


Inspire Emotion: Aerial Video + Photos

March 5th, 2015

Emotions sell homes, not features. A listing description is abstract to a buyer who has been looking at hundreds of listings every day, day after day. A few square feet here, a nicer chandelier there, proximity to a school at house A, proximity to a lake at house B. They’re all great features, but buyers […]