Being in sales is hard.
And, like it or not, real estate is all about sales. So, you need great sales skills.
You don’t want to come off as pushy or salesly. I mean, you’re in real estate because you care about people, right?
You genuinely want to help people find a great home.
But sales are critical to doing that.
You need to get people to list their property with you and buy properties from you. You need to sell properties.
That’s how you make money.
So effective sales skills are critical to the process. In fact, if you have fabulous, natural sales skills you’ll help more people.
And business will be easier.
So, we’ve pulled together some essential sales skills that every real estate agent should know. They can make the difference between good and great.
These are the little things that make a big difference. A big difference in your customers and in your business.
5 Sales Secrets Every Real Estate Agent Should Know
Stand Out From The Crowd
None of these strategies is rocket science. They’re all eminently do-able.
All you need to do is commit to doing them because these little things make a huge difference. Being reliable, for example, and doing what you say is critical.
People do business with people they can rely on. It creates trust and it makes you stand out from the crowd (we’ve built our business on being reliable 😉).
So be sure to show up, on time, every time. And always follow up.
Go into every sales conversation with a strategy for closing. Practice it if you need to.
Schedule out time for prospecting. Do it daily or weekly but do it, even if it’s the last day of the month or quarter.
Keeping your funnel full means you’ve got leads coming in, but that doesn’t happen by itself. You need to fuel that fire.
Believe in yourself so that you can get others to believe in too. If you’re in a slump and you’re struggling, do what you need to do to get out of it.
Find a coach, listen to meditations, exercise regularly. Whatever it takes.
Sometimes all you need to do is get up every morning and tell yourself, “I CAN DO THIS!” Because we know you can.