It’s exciting, isn’t it? A new year, a with new opportunities and new possibilities. And if you want to make the most of it, you need to take action. Now. Don’t delay. Don’t procrastinate. And don’t work harder than last year – work smarter. You’ve probably noticed that the best people in the business aren’t […]
You’re smart so you probably already know this. In the real estate business, a lot of your new clients come from referrals from past clients. On top of that, more and more home buyers check out online reviews when searching for a real estate agent. So you have to be sure your clients have nothing […]
In the real estate business, it can sometimes feel like you never get a moment to yourself. Between answering clients’ questions, scheduling appointments, completing paperwork and showing homes, you’ve got a lot on your plate. However, it is important to remember that you still need to have a personal life. Here’s how to keep your […]
Do you want to become a successful agent? I mean, really successful. Because anyone who thrives in business is continually learning. Continually studying and discovering more about their craft. Constantly finding ways of improving their results. As a real estate agent, you need to know about a lot of stuff. Not just real estate terminology, […]
Want to make buyers so captivated by your listings that they call you and practically beg you to show the home? (Click to Tweet) Then you need to invite them inside with your ads. Great ads do one of two things: They show potential customers how a product can solve their problem, and They create […]
Think about all your treasured family photo albums. They’re prized possessions full of wonderful memories and nostalgia that you’ll keep close forever. There are probably some great photos too. Likewise, there will be some funny ones; unintentionally funny ones. The top of Aunty Lola’s head poking up at the bottom of a family portrait. Half […]
It’s a visual world. According to the Social Science Research Network, 65% of people are visual learners. This explains the overwhelming preference for visual stimuli over audio or text. But what does this mean for real estate agents? It means that if you want your listings to sell, you need professional, well-composed photographs and floor […]
Emotions sell homes, not features. A listing description is abstract to a buyer who has been looking at hundreds of listings every day, day after day. A few square feet here, a nicer chandelier there, proximity to a school at house A, proximity to a lake at house B. They’re all great features, but buyers […]
5 minutes searching for homes online and you will see just how drastically realtors differ in their marketing approach. From realtor to realtor listings can look completely different for infinite reasons. There are some pieces of a listing, however, that shouldn’t be susceptible to the whim of a real estate agent. High quality photos is […]
There is a wealth of information available online regarding real estate marketing. Realtors© all have different ideas of what sells and what doesn’t sell, what draws in clients and what pushes them away. In a sense, the overwhelming amount of information, tips and tricks are a great resource, but sometimes misconceptions get mixed in with the […]