When it comes to real estate marketing, you can never do too much. The more eyes you get your listings in front of, the better your chances of selling a home. In today’s digital age, online marketing is more important than ever. Here’s how to make your real estate business stand out from the rest. […]
How do you get ahead of the competition? You constantly have to attract new clients so that your business doesn’t stagnate. It’s not enough to sit back and wait for clients to roll in; you need to be proactive. So how do you do that without working yourself into a lather? By working smarter, not […]
Is the customer always right? Maybe, and maybe not. But even if they’re not right there are ways to keep them happy, ensure you make the sale, and make certain they come back. In other words, there are ways to avoid conflict. There are ways to avoid an argument. There are ways to keep the […]
Can people find you online? More importantly, do you look professional? It’s crucial that you have an online presence. And not just a presence, a professional website. (Click to Tweet) This isn’t about keeping up with the Joneses, 38% of people will stop engaging with a website if the content or layout is unattractive. (Source: Adobe) […]
Sounds like a clickbait headline, doesn’t it? You know the kind—those pyramid marketing schemes that claim you can amass fortunes overnight from a single website. That’s magical thinking—and probably a scam. But for real estate agents like you, there is a website solution that can bring in business while you sleep. No, we’re not going […]
Do you know your SEO from your PPC? Are you a regular tweeter, or more of an Instagrammer? Digital marketing is becoming more important for every business every day, but particularly for the real estate business. Why? Because it’s where clients can connect with you. People can see you and learn about you and your […]
“Is there a way to clone myself?” many Canadian real estate agents—just like you—ask. They’re half in jest, half in frustration at the time challenges that face them every day. Here’s the good news. You don’t have to find a mad scientist to solve this challenge. All you need are a few tips to help […]
Your expertise isn’t enough. You can be the most professional and experienced real estate agent around, but that doesn’t make you a great marketer. Marketing is a different ball game, and it’s constantly changing. I mean, a few years ago you didn’t have to contend with the internet or social media. Back then it […]
Unhappy customers are part of life, aren’t they? The trick is to know how to deal with them, without losing the listing. Because you could say what you’re thinking, but we know that’s likely to lose the sale. What you need is a strategy. A strategy that’s likely to win the customer over without selling […]
Challenging, isn’t it? Dealing with clients who are difficult, argumentative or just plain wrong. You know deep in your heart the home staging, the description, and the photos will sell the listing. If only the client would listen to you. Instead, they insist on including that huge airbrushed family portrait they proudly display behind the […]
How well does your Airbnb property present? With more than 1.5 million listings, Airbnb has made a huge splash in the vacation rental world. Some business travellers find staying in a host home preferable to staying hotels. They’re more comfortable and more homely. With this rise in popularity, competition among hosts has skyrocketed. Some […]
Ever had a bad day? You know the ones. Where you feel like you have opposite of the Midas Touch so everything you touch falls apart, rather than turning to gold. We all have those days in our lives when our personal problems seem to overshadow all else. However, as a real estate agent, you […]