I get asked almost every day by realtors and homeowners what kind of gear I’m using. Most want to know what brand of camera I have, or what lens is used to capture those large spaces in a single frame. Although there’s much more to real estate photography than just the gear, it is undeniably one […]
It’s that time of the year again! Christmas has turned our homes into magical holiday wonderlands with twinkling lights, christmas trees and the sweet smell of gingerbread. Those brave enough to take on the holiday season and the stress of moving at the same time are in for an extra challenge however. Every […]
Every day we photograph, measure and market some of Western Canada’s most beautiful homes. We see everything from multi-million dollar waterfront extravaganzas to quirky apartments in trendy neighbourhoods. It seems like a waste not to post some of our favorite shots of what we consider inspirational spaces here on our blog. This month we’ve chosen […]
New technology excites us, and it should excite you too! Programmers and engineers are constantly releasing new products, new software and new ways to solve yesterday’s problems. All this progress isn’t easy to keep track of however. With the thousands of releases every month it can be hard to know what is worth your time […]
Tweet, update your Facebook status, post a picture on Instagram #bestblogever then come back and finish reading this. Done? Great. If not, you have work to do, but not as much as you might think. Social networking is one of the most misunderstood tools in business and it simply doesn’t have to be that way. […]
5 minutes searching for homes online and you will see just how drastically realtors differ in their marketing approach. From realtor to realtor listings can look completely different for infinite reasons. There are some pieces of a listing, however, that shouldn’t be susceptible to the whim of a real estate agent. High quality photos is […]
There is a wealth of information available online regarding real estate marketing. Realtors© all have different ideas of what sells and what doesn’t sell, what draws in clients and what pushes them away. In a sense, the overwhelming amount of information, tips and tricks are a great resource, but sometimes misconceptions get mixed in with the […]
It’s easy to be intimidated by today’s technological overload. As a real estate agent there are infinite ways to market yourself online, new sites and networks constantly being developed, making it harder and harder to keep up with your online self. It’s easy to just shy away from it all and write off this new […]
The real estate industry is constantly evolving. New technology brings along new ways of doing business and interacting with clients. This week we are introducing the biggest breakthrough technology in real estate marketing since the digital photograph, and it’s available right now. Our new 3D Immersive Tours are virtual walk-throughs where clients can finally explore a property in […]
This world isn’t cut out for a real estate agent’s schedule. The coffee shop around the corner opens at 8:00 am every morning, brewing that perfect cup of java you so desire. But it’s too late, you’re already at your office sifting through emails from clients. At noon you’d kill for one of those croissants your […]
I get asked all the time by clients what they can do to make their websites more visible online. You’ve invested time and money into creating a beautiful portfolio but now you need people to see it. So here’s a quick overview about what search engine optimization (SEO) is, how you can make your site more […]
Repainting your house, a room, or even just a wall can have a dramatic impact on how a buyer reacts to your home. Both in photos and in person, a fresh splash of paint can give an updated and clean feel to an otherwise old or lived-in room. Paint is also one of the best […]