A picture is worth a thousand words…but a killer listing description will effectively turn browsers into ready-to-buy-ers. However, it’s all too easy to write a boring, dull narrative that describes a property brick by brick. Potential buyers aren’t looking for a list of features that reads like a car manual. But, where do you begin? […]
Don’t you wish your clients could do a virtual walkthrough of homes so you don’t waste your time or theirs showing them homes in person that they won’t want anyway? With Matterport, you don’t have to wish anymore. You can give your clients a three-dimensional walkthrough of all your listed homes. (Click to Tweet) With […]
Maybe you’ve already heard. Networking can make or break your business. As a savvy real estate agent, you already know that you get a lot of business from referrals. You make one person happy, and they tell their friends. In fact, creating an army of loyal supporters is a great way of getting free marketing. […]
You could be missing out – big time. You see, real estate isn’t a career. It’s a business. And the best social media platform for building your business is LinkedIn. So, do you have a LinkedIn profile? I mean one that’s current and engaging, or better yet, irresistible. More importantly, is LinkedIn working for you? […]
What’s the secret? There seems to be a secret to becoming a successful real estate agent, but it’s not something people talk about. You don’t just ask an agent how they built a successful real estate career and expect them to give you a step-by-step guide. That’s not how it works. It’s true that every […]
There’s never enough hours in the day, are there? Whether you’re just starting out, or you’re a seasoned real estate pro, chances are you’re short on the same thing. Time. If they bottled the stuff, you’d happily buy it. Sadly, there’s no one who sells more hours in the day (not ethically, anyway!) But we […]
We know what you really want. You want to be seen as the professional agent you are. You also want to get top dollar for your clients, and you want your listings to sell fast. So, it’s tempting to grab your smartphone, take a few pictures of the listing, and get everything up and running […]
In real estate, the competition is brutal. So how do you gain an edge? You can set your listings apart from the rest with high-quality photography and video, particularly if you use the latest weapon in real estate marketing – dramatic videos shot by drones. You’ve probably see majestic shots as the camera sweeps in […]
Think about all your treasured family photo albums. They’re prized possessions full of wonderful memories and nostalgia that you’ll keep close forever. There are probably some great photos too. Likewise, there will be some funny ones; unintentionally funny ones. The top of Aunty Lola’s head poking up at the bottom of a family portrait. Half […]
It’s a visual world. According to the Social Science Research Network, 65% of people are visual learners. This explains the overwhelming preference for visual stimuli over audio or text. But what does this mean for real estate agents? It means that if you want your listings to sell, you need professional, well-composed photographs and floor […]
How safe are your listings from the competition? You know the competition in the real estate industry is intense. And you know that your reputation (and survival) hangs on your ability to make a sale. You’re smart so you also know that buyers review listings online. They weed out the ones that don’t present well and […]
What’s Facebook got to do with selling real estate? Well, if you’re not using social media as a business tool, you’re missing out on thousands of potential clients. The latest statistics show that Facebook is fast approaching 2 billion users worldwide. In Canada, the figure is 19 million – or more than half the population. […]