Emotions sell homes, not features. A listing description is abstract to a buyer who has been looking at hundreds of listings every day, day after day. A few square feet here, a nicer chandelier there, proximity to a school at house A, proximity to a lake at house B. They’re all great features, but buyers […]
I get asked almost every day by realtors and homeowners what kind of gear I’m using. Most want to know what brand of camera I have, or what lens is used to capture those large spaces in a single frame. Although there’s much more to real estate photography than just the gear, it is undeniably one […]
It’s that time of the year again! Christmas has turned our homes into magical holiday wonderlands with twinkling lights, christmas trees and the sweet smell of gingerbread. Those brave enough to take on the holiday season and the stress of moving at the same time are in for an extra challenge however. Every […]
Every day we photograph, measure and market some of Western Canada’s most beautiful homes. We see everything from multi-million dollar waterfront extravaganzas to quirky apartments in trendy neighbourhoods. It seems like a waste not to post some of our favorite shots of what we consider inspirational spaces here on our blog. This month we’ve chosen […]
There is a wealth of information available online regarding real estate marketing. Realtors© all have different ideas of what sells and what doesn’t sell, what draws in clients and what pushes them away. In a sense, the overwhelming amount of information, tips and tricks are a great resource, but sometimes misconceptions get mixed in with the […]
The real estate industry is constantly evolving. New technology brings along new ways of doing business and interacting with clients. This week we are introducing the biggest breakthrough technology in real estate marketing since the digital photograph, and it’s available right now. Our new 3D Immersive Tours are virtual walk-throughs where clients can finally explore a property in […]
This world isn’t cut out for a real estate agent’s schedule. The coffee shop around the corner opens at 8:00 am every morning, brewing that perfect cup of java you so desire. But it’s too late, you’re already at your office sifting through emails from clients. At noon you’d kill for one of those croissants your […]
Successfully selling a house comes down to making your buyer feel comfortable and at home from the moment they walk through your front door. A major part of preparing your house for photographs and showings involves a great deal of minimizing, which sometimes leaves rooms feeling bare and unwelcoming. Thankfully there’s an easy fix, and […]
In the ever-growing world of online shopping, persuasion begins with a beautiful photograph. We look at the image before we scroll down for the details and quite often, will consider a deal beyond our price point if the graphics are impressive enough. The same is true when it comes to house-hunting. Prospective buyers sift through […]
A house can be breathtaking and have everything a buyer is looking for. But what makes potential buyers want to view a property doesn’t always come down to amenities and features. It comes down to visuals — whether they can picture themselves living in a house, and how that house, in their mind’s eye, makes […]