Being in sales is hard. And, like it or not, real estate is all about sales. So, you need great sales skills. You don’t want to come off as pushy or salesly. I mean, you’re in real estate because you care about people, right? You genuinely want to help people find a great home. But […]
Running your own business is hard. The highs and lows of being self-employed are extreme. One minute you feel like you’re on living on Easy Street and the next you’re scared witless wondering where your next meal is coming from. Whether you’re building a new business or have been operating for a while you know […]
Confused? You’re not alone. Many real estate agents don’t know how to market themselves effectively. It’s not easy. There’s a wealth of options and technology can be overwhelming. These days the best thing you can do is look fantastic online (think high-quality images ? and great copy) and use technology to create strong connections. Sounds […]
Tough isn’t it? Succeeding in the real estate business, I mean. There are a lot of people out there who are struggling. Maybe they’re just starting out or maybe they’ve been struggling for a while. But then there are those who are clearly successful. They seem to have more leads than they need, are always […]
Have you noticed how vanilla everyone is? I mean, people seem to follow the same formula for property listings. And the same formula for social media. But there’s a problem with this. You don’t stand out. No one can choose you from the rest of the pack. You look exactly the same. When you see a […]
You’re doing it again, aren’t you? Lying awake at night and wondering how you’re going to get more clients. It’s like an endless loop. You need more clients but your time and resources are limited. You need a steady stream of new listings but where do you find them? Other agents seem to […]
It’s one of the big downsides of being in real estate. You need new clients all the time. Some businesses rely on getting a client and keeping them for life, but real estate isn’t like that. Of course, you want repeat business, but the reality is that most people don’t buy property all that often. […]