June 20th, 2018

How do you stop clients jumping ship?

I mean, when interests rates rise and the market softens it’s easy for sellers to think the grass is greener elsewhere.

They want results and they have expectations. But when the environment changes those expectations may not be achievable.

So they look around. They think that maybe someone else can give them what they want.

You don’t want that. And you can prevent it from happening.

The key is to skyrocket your client loyalty. You need people to think you walk on water, and they’d never think of using another agent.

You need them to know that you’re doing your best for them, you care about them, and that you have a strong relationship.

But relationships take work. You need to invest time and energy in them.

We’ve all heard about couples who have ‘drifted apart’. It happens when they don’t spend enough time together and they feel like they don’t know each other any more.

So you need to make sure you know your clients and demonstrate that knowledge. Just like any relationship, you need to show you care.

Here are five simple ways to boost your client loyalty so you can retain clients, even in the tough times.

5 Ways to Retain Your Clients


Communication is Key

The most important thing you can do to retain clients and increase loyalty is to communicate. Talk to your clients as often as possible.

Tony Gaskins said,

“Communication to a relationship is like oxygen to life. Without it … it dies ”

Get to know them. Allow them to know, like and trust you.

Build a strong relationship and become friends. A friend wouldn’t ditch you for another agent.

And friends go the extra mile for each other. They do little things for each other that other people wouldn’t do.

They know when their birthdays are and they send a card or a special email. They interact online and they spoil each other.

When you start looking at your clients as friends, and you start treating them like valued friends, you’ll have them for life. They’ll know you’re looking out for them and they’ll see that you care about their wellbeing.

And you’ll never see another client jump ship!