Pixilink Blog | Pixilink Solutions

Floor Plans For Vancouver Realtors

Posted on November 16, 2011 by admin

Every Vancouver real estate agent knows they need floor plans for their listings, but realtors in Vancouver should know more about floor plans in order to ensure they have all their legal bases covered.

Pixilink Makes Beautifully Rendered 2D and 3D Floor Plans For Vancouver Realtors

When giving documents with square footage numbers to clients, realtors are legally liable for ensuring the accuracy of the measurements. This is still true even if there is a disclaimer saying that it is the responsibility of the buyer to verify the numbers. The courts have set precedence by ruling that real estate agents are professionals just like doctors, consultants, chiropractors, etc., and, as such, they are the party that must ensure proper documentation.

Realtors have been sued, and lost, in court over mistakes and assumptions about floor plans; mistakes that are completely avoidable.

Vancouver realtors should never make the mistake of simply going with the measurements in the developer’s plans for a property or from the history of the property. You never know what adjustments have been made, and how those adjustments could affect the square footage, without doing a proper, current measurement.

Pixilink’s floor plans are guaranteed measurements using the BOMA Canada Standards for real estate. With prices being as high as they are in Vancouver, if the numbers on a 3000-square foot home that sells for $2 million are off by even 100 square feet, a real estate agent in Vancouver is liable for $66,000!

Not only, however, could wrong floor plan numbers cost a realtor in the courts, but a new measurement could also uncover alterations that might even add to the square footage of a property. If alterations have included such a thing as covering a deck, for example, this extra footage could result in a more expensive listing and bigger commissions.

When you hire Pixilink to measure your commercial or residential property, you will receive your measurements by the end of the following business day. Our guaranteed dimensions are E&O insured, protecting you from lawsuits. Pixilink floor plans are tastefully laid out and are fully customized with customized realtor information, logos, etc. They are also available in PDF format, which are easily uploaded to any website for ease of access.

Get your Pixilink floor plan today, available in both 3D and 2D.

Order a floor plan using our online form, or set up an appointment by calling our friendly booking staff at 604-639-5434 now.

Posted in Floor Plans, Real Estate, Real Estate Services, Realtor Website Marketing, Vancouver | Tagged 2D floor plans, 3D floor plans, BOMA, E&O insurance, Home Alterations, Liability | Leave a comment

Pixilink: A Tip for Choosing a Realtor Website Provider

Posted on December 9, 2011 by admin

It will come as no surprise that Vancouver realtors, like everyone else, want to save time and money, especially when it comes to their business. In today’s real estate market, much of that business is taking place online. A realtor website has many components, and it is the first thing most buyers and sellers look at when deciding with whom to entrust helping them buy or sell their home.

With Pixilink's services, there is no need for Vancouver realtors to shop elsewhere.

A few years ago, every component of a realtor website had to come from disparate sources: A photographer would take pictures, a videographer would shoot videos, and a branding company would come up with a realtor’s brand image; a web building company would build a website, and a content management person would then take all of this information and put it onto a site. Whenever anything went wrong with any of the components, a blame game would ensue.

Maintenance of these realtor websites was a huge chore, and realtors would have a list of contacts they would have to chase for anything they needed. Customer service was merely a rumor. All of the various suppliers of components wanted to brand themselves on each piece they made, meaning the brand of the realtor – the person paying for and needing the website – was left with less consistency of their brand.

This is no longer necessary. Amazingly, most real estate website providers still don’t get it. We do.

At Pixilink, right here in Vancouver, realtors get everything they need for the online portion of their real estate business in one spot. We care about our clients. We want them to succeed, and we make it easier for them to do so by saving them both time and money.

With Pixilink, realtors have no hassles when it comes to their site, and they can talk to real people whenever they need anything done. Yes, you will actually be able to speak to the real people who are working on your website. We pride ourselves on a customer service experience that is second to none.

We take care of everything from realtor website maintenance to photos and videos; from floor plans to virtual and video tours, all with just one contact needed. What’s more, we make sure that every piece of the puzzle is synchronized and with designs that always look fresh, not outdated. This makes it simple and visually pleasing for anyone who uses the site to find whatever he or she is looking for in a manner that makes sense.

Pixilink ensures not only that their client’s branding is consistent across all platforms, but also that the client’s branding is what stands out, visually and on search engine results pages (SEO). We focus on the client in everything we do, because it is our clients that need to attract business from our work.

If you haven’t figured it out yet, we had only one good tip for choosing your website provider: Find one that can do it all, and do it all better than anyone else. Since you are reading this…well, you’ve found us!

Just starting out as a Vancouver real estate agent, or unsatisfied with what your current realtor website provider is doing for you? Contact Pixilink today, or call us at 604-639-5434.

We guarantee you’ll be glad you did!

Posted in Real Estate, Real Estate Services, Realtor Website Marketing, Vancouver, Website | Tagged Floor Plan, Realtor Websites, SEO, Vancouver Real Estate, Video Tours, Virtual Tours | Leave a comment

Branding for Vancouver Realtors

Posted on January 13, 2012 by admin

With the plethora of real estate agents in Vancouver, how do realtors go about establishing a brand that stands out from the crowd? In real estate, as in any other business, your brand begins with you, but it takes on a life of its own in the real world. The best thing a realtor can do with their brand is to guide and direct its growth by living their brand everyday in everything they do, and making sure that brand is consistent wherever it appears.

Your brand should reflect you.

Here at Pixilink, we will ensure your brand has the strongest possible presence through continuity across all platforms.

When considering which direction your brand should take, you must first consider some things:

1) Consider who you are and how you work and look deep to find something of value that distinguishes you from the myriad others out there who will also say, “I am the best.” While being the best at what you do is an admirable quality, everyone else can say the same thing, and many do. Instead, find something that not everyone can say.

2) Do you possess a rare quality that other realtors might like to imitate, but do not? How about working nights, weekends or holidays? Are you available 24/7? Many people do not have regular hours, or travel a lot, or may only be available at unorthodox times. Do you have a proprietary selling or listing system that means you can go from listing to selling in a shorter time than the average realtor? These are rare qualities that will stand out to potential clients and will be tough for every other real estate agent in the city to imitate.

3) Does it make sense for you to deal with a bunch of different real estate service companies, all of which will brand each separate piece of your portfolio with their own branding, look, and feel? Or does it make more sense to deal with one company, a company that puts your branding first and foremost, and ensures a clean, consistent image for your products that will be recognizable across all platforms?

Once you have defined what your brand will encompass, Pixilink will work with you to find the brand graphics, typography and color scheme that will best feature your new brand image. We will then make sure your brand is consistent across all platforms. From your website to your business cards; from feature sheets to floor plans; Pixilink will ensure uniformity projecting forth the brand image you’ve created.

By choosing a company that can do everything you need, your brand will be recognizable no matter if a client is looking at your floor plan, virtual tour, website or business card. This consistency, that realtors who use different companies for different sections of their real estate services do not have, will go a long way in helping you stand out in the minds of clients.

Keep top of mind, however, that only you have the power to guarantee the success of your brand. Your brand will necessarily take on a life of its own, but as a parent does with a child, you must nurture the brand you create in order to affect how it is perceived and discussed when you are absent from the conversation. If you do not live and breathe your brand, it will fail to catch on.

In the end, the story you actually tell about yourself, through your words and actions every day, will define your brand. You’re going to have to live your brand; make sure it is something you do well and enjoy!